Following its successful launch in 2018, the Editor’s Stage is back! Marketing Week editor Russell Parsons, will open and close MWLive each day. These curated sessions are designed to fire the imagination and set the overall scene for the show.
A big challenge for marketers is understanding and benchmarking the infinite number of tech solutions available to them. This stage aims to help that, exploring the systems and technology enabling best practice around the fundamentals of marketing.
With the growing cynicism that surrounds advertising, where consumers are becoming increasingly annoyed by uncreative advertising and ill thought out personalisation, this stage will explore the tools and marketing strategies for effective audience engagement. This stage will cover creative strategy by looking at the power of content across different platforms and devices.
The place for pioneering marketers to discover innovative thinking, and where leading suppliers with the tech to transform efficiency should be showcasing their expertise and industry knowledge. Topics covered will include digital transformation, reinventing B2B marketing, VR and AR in marketing, new marketing models, AI, and open innovation thinking.