Editor's Stage

Following its successful launch in 2018, the Editor’s stage is back! Marketing Week editor Russell Parsons will present and curate the Stage. From the big strategic challenges and opportunities to the everyday nuts and bolts of extracting more from tight resources, The Editor’s Stage will help marketers navigate through an increasingly complex landscape.

MARKETING TECH & EFFECTIVENESS STAGE

A big challenge for marketers is understanding and benchmarking the infinite number of tech solutions available to them. This stage aims to help that, exploring the systems and technology enabling best practice around the fundamentals of marketing, including automation in marketing, segmenting audiences, predictive analytics, systems, tech, data & analytics, email marketing automation, artificial intelligence systems, CRM, personalisation tools, SEO and social listening tools.

BRAND ENGAGEMENT & CONTENT STAGE

With the growing cynicism that surrounds advertising, where consumers are becoming increasingly annoyed by uncreative advertising and ill thought out personalisation, this stage will explore the tools and marketing strategies for effective audience engagement. Looking at the power of content across different platforms and devices, this stage will cover creative strategy around influencer marketing, micro-influencers, video marketing strategy, effective storytelling, branded content, original content, mobile content, gamification, social media, measuring engagement, cross-platform content, consumer generated content and marketing to millennials.

MARKETING TRANSFORMATION & STRATEGY STAGE

The place for pioneering marketers to discover innovative thinking, and where leading suppliers with the tech to transform efficiency should be showcasing their expertise and industry knowledge. Topics covered will include digital transformation, reinventing B2B marketing, VR and AR in marketing, new marketing models, AI, and open innovation thinking.

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