Bridging the gap between web and customer insight - CACI

Back in the old days, marketing analysis was comparatively straightforward. Customer analysts were responsible for customer insight and web teams analysed online interactions.

However, in today’s multi-channel world it is necessary to bridge the gap between web and customer insight.

CACI’s vast experience of delivering first class customer management strategies to companies such as Vodafone, Sky, Lloyds Banking Group, FT.com and EDF has helped these organisations be at the forefront of their markets and gives us a unique insight into the challenges you  may face.   

CACI leads the market in digital, customer insight and management strategies underpinned by leading edge technology and data. CACI provides you with the practical approaches you need to integrate your web and customer insight.

Efficient Frontier is a leading digital performance marketing company managing search and display optimisation for large-scale marketers around the world.   

Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory to Search Engine Marketing.  Today, the company combines its core predictive modelling algorithms and bidding technology with comprehensive, value-added services to manage more than $900 million in annual spend globally.  The most sophisticated advertisers partner with Efficient Frontier to achieve optimal campaign performance in complex and competitive marketplaces.  

Clients include; Marks & Spencer, Capital One, Carphone Warehouse, Moneysupermarket.com and Laterooms.com  

Website – www.efrontier.com
Twitter – www.twitter.com/efrontier
Blog – http://blog.efrontier.com/

Jones Knowles Ritchie
Packaging Design Specialists

The average supermarket stocks 30,000 products.Customers spend half an hour shopping.

They buy 20 items. That’s one every 1,500. Just over a minute each. They’re tired and just want to get their favourite brands and go home.

We decided back in 1990 to help them do just that and created a company that specialises in designing packs.

The lesson we learned is the brand comes first. That means stripping away the baggage to leave only what is important: design which gets noticed and chosen.

Proudly independent, we’re answerable to our clients and their brands, not a corporate group or their shareholders.