Drive customer retention & acquisition through loyalty
Supported by UK Gift Card & Voucher Association (UKGCVA) and Incentives Marketing Association (IMA Europe),marketers can source ideas and tools to create effective customer retention and acquisition campaigns.
An opportunity for the market research and insight community to gather, and discover cutting edge solutions and technologies - Linking research, knowledge and judgement to optimise the impact of the marketing strategy.
Harness the power of brand engagement through live events
This zone will provide event & conference professionals, as well as brand and marketing managers, tangible ideas and solutions, to help deliver their live brand experience more creatively, dynamically and cost effectively.
Improve brand awareness through promotional marketing
In partnership with the British Promotional Merchandise Association (bpma), the zone demonstrates how to successfully integrate promotional merchandise into a marketing strategy to increase brand recall and sales.
Supported by POPAI, retail marketers and brand managers will be able to experience thousands of new, inspirational and cost effective solutions, displays & technologies to pave the pathway to greater sales and profits.