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25 March 2014
Marketing research industry leaders Fieldwork Network, i-view London, Viewpoint Europe and Estudio Silvia Roca, join forces to create an international strategic alliance: FIVE Research. FIVE...
25 March 2014
Increasing the relevance of email, ecommerce and promotions alone can increase retail revenues by 18% +1. So it’s no surprise that personalising the customer experience...

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Latest Exhibitor News

15 April 2014
London, 15th April 2014. Verve creates Innovations Director role to drive roll out of innovative technologies, tools and approaches for clients. The role...
01 April 2014
Wandsworth CCG (Clinical Commissioning Group) has appointed Language Connect as its exclusive language services provider, following a competitive tendering process. The contract will deliver face...

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Latest Blogs

09 April 2014
Data HQ
A/B testing (or split-testing) is, generally speaking, one of the simplest testing methods you can use. It can be used to test different designs, offers, subject lines, landing pages, send times and more. Pretty much all forms of marketing can be A/B tested in one way or another, to help...
Insight teams need to be driving and be driven by their organisation's strategic agenda, otherwise what is the point. Being directly involved in the strategy development process is the key to making it easier to plan and align the insight programme around that strategic agenda. Sometimes easier said than done,...

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Sponsored by Brass Insight
Know your customers better and use that knowledge to attract, engage and retain customers. More>>

The new dynamics of interaction
Engagement is changing. Dive into the new social, personalised, data-powered interaction. More>>

 

Turn interest into revenue
It’s retail but not as you know it. Discover the latest online, offline, mobile and hybrid models. More>>


 

The power of face-to-face
Live marketing has never been so important. Experience the latest ‘blow-them-away’ techniques. More>>

 

A major feature on branded and promotional products, presented together with the BPMA. More>

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