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Marketing Week Live Blog

24 February 2015
With Big Data setting the scene and the rise of research trends such as gamification, co-creation and geofencing, the insight industry is an exciting place to be right now. Insight ’15 exhibitors and speakers such as Blauw, Illuminas and Freshminds are at the cutting edge of new digital tools and...
18 February 2015
Big Data and the explosion of online channels are not only making marketing more complex; they’re opening up dramatic opportunities to respond to customers on a human level. Engaging strategies, targeted to the right time and place in people’s lives, are creating powerful connections with customers. We take stock of...
17 February 2015
In the ‘Age of the Customer’, marketers equipped with the right skills and experience have more opportunity than ever to get ahead.
04 June 2014
In such a rapidly changing marketing landscape, adaptability seems to be the hallmark of a successful leader. Changing technologies are leading to changing customer behaviours, which is making many traditional marketing practices outdated, and marketers’ jobs more challenging.
04 June 2014
Q&A with Sanjeevan Bala, head of data planning and analytics at Channel 4
23 May 2014
All of these Awards are based on Client Member votes only. They are the most extensive and representative 'panel of experts’ available: nearly 200 member companies and 700 individual members had the opportunity to have their say, and approx. 300 nominations were made.
23 May 2014
UK — AURA, the clientside research networking group, has shortlisted six firms for its 2014 Rockefeller Award, which aims to demonstrate the impact that research has on the bottom line.
16 May 2014
Why it is important to build a long-term relationship with agencies?

The simple answer is that your agency is an extension of your marketing team and capability. A marketer’s ability to deliver for their business is therefore intrinsically linked to the quality of the work the agency produce. Quality...
12 May 2014
Lyssa McGowan, brand director of communications products at BSkyB

CHOOSE YOUR BRAND PARTNER CAREFULLY

With any brand collaboration you need to make sure there is logic to it and a good brand fit. When we partnered with Disney to create the Sky Fibre Broadband Toy Story ad campaign...
12 May 2014
THREE WAYS TO CREATE A SOCIAL ENGAGEMENT STRATEGY
Craig Hepburn, global director for digital and social media at Microsoft Mobile Oy
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