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Marketing Week Live Blog

04 June 2014
In such a rapidly changing marketing landscape, adaptability seems to be the hallmark of a successful leader. Changing technologies are leading to changing customer behaviours, which is making many traditional marketing practices outdated, and marketers’ jobs more challenging.
04 June 2014
Q&A with Sanjeevan Bala, head of data planning and analytics at Channel 4
23 May 2014
All of these Awards are based on Client Member votes only. They are the most extensive and representative 'panel of experts’ available: nearly 200 member companies and 700 individual members had the opportunity to have their say, and approx. 300 nominations were made.
23 May 2014
UK — AURA, the clientside research networking group, has shortlisted six firms for its 2014 Rockefeller Award, which aims to demonstrate the impact that research has on the bottom line.
16 May 2014
Why it is important to build a long-term relationship with agencies?

The simple answer is that your agency is an extension of your marketing team and capability. A marketer’s ability to deliver for their business is therefore intrinsically linked to the quality of the work the agency produce. Quality...
12 May 2014
Lyssa McGowan, brand director of communications products at BSkyB

CHOOSE YOUR BRAND PARTNER CAREFULLY

With any brand collaboration you need to make sure there is logic to it and a good brand fit. When we partnered with Disney to create the Sky Fibre Broadband Toy Story ad campaign...
12 May 2014
THREE WAYS TO CREATE A SOCIAL ENGAGEMENT STRATEGY
Craig Hepburn, global director for digital and social media at Microsoft Mobile Oy
09 May 2014
Lego gets more than 20,000 unsolicited ideas via its call centre every year.
22 April 2014
Traditionally the finance department has been able to demonstrate its worth to business far more effectively than the marketing department can. While most companies now thankfully see marketers as more than the people who make things look pretty, many boardrooms fail to include the department at the top table.
22 April 2014
CONVERTING customers from browsers to buyers is one of the key challenges MW Live 2014, will be addressing. Marketing Week takes a look at some of the way retailers can convert browsers into buyers.

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