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30 March 2015
Gemini Search
Gemini Search has recently welcomed a new asset to the team, Principal Consultant Rachel Steele who will be heading up the new Branding and Design team, which will be dedicated to recruiting for roles across Account Handling and Creative Strategy for the top agencies in London.
27 March 2015
Gemini Search
How many of you use your smartphone or tablet to shop online? The answer is going to be most of you. This year the UK has become the most mature ecommerce market in Europe, with 28% of consumers using smartphones for shopping and mobile commerce accounting for £7.9bn of a...
25 March 2015
Toluna
While innovation is essential, it's difficult to foster an environment that's conducive to evoking new ideas. At Toluna, we've found what works for us.
25 March 2015
Toluna
It’s almost a dream come true for a marketer. There at your disposal is a group of consumers selected because they need and have an interest in your company’s products. Why wouldn't you market your products directly to them?
20 March 2015
VERVE
Recently, I was asked by one of those companies, who has a "panel" with the excel sheet approach, to tell them what the advantages would be if Verve were to build and manage a Community Panel for them. In response, I outlined the following advantages and am now thinking that...
19 March 2015
Periscopix
People and businesses need to compare online results in order to fully understand performance. Google Analytics benchmarking reports are here to help.
18 March 2015
Periscopix
Amazon has recently brought out a new PPC advertising platform to rival Google & Bing. With an audience reach of 78% in the UK, 74% in the US, it’s worth considering for any e-commerce account. I’m going to be discussing the options available, following up with a review of campaign...
18 March 2015
Bee
What is an engaging brand experience? I believe it is a moment in time that makes you stop, interact with and experience the brand, take the time to understand it and ultimately be part of it. A brand experience should be just that, an experience.
10 March 2015
Bynder
MA is a software tool that helps you automate certain processes within your marketing activities. As a result, you will be left with more time for the really valuable aspects of your work, as you will end up spending less time on administrative tasks.
10 March 2015
Bynder
A new or improved “UX,” or user interface, seems to be high on everyone’s list of priorities these days. I’ve read several analyst reports, blog posts, and roadmaps from other vendors that all list a redesigned UX as either being on their roadmap or among their list of recent accomplishments.

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