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Marketing Week Live Blog

01 August 2014
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Early adopters have embraced NFC in marketing campaigns that are primarily aimed at building brand awareness and growing consumer engagement.
23 July 2014
TLC Marketing Ltd

In the discount-saturated world we live and work in, TLC Marketing is launching a tongue-in-cheek campaign to highlight an alternative to price promoting.
23 July 2014
Silverstream
What can you do to get your online audience excited about your product or event? The answer for MWL14 was to use quick turnaround video to show people the quality of the show.
21 July 2014
Silverstream
What can you do to get your online audience excited about your product or event? The answer for MWL14 was to use quick turnaround video to show people the quality of the show.

As the event got underway video partners Silverstream tv interviewed the leading brand speakers. They immediately...
21 July 2014
Amobee
From in-store iBeacons, to mobile social advertising, the breakneck speed of the digital world is forcing brands to constantly rewrite the rules of customer engagements. We’ve predicted some of the trends we think will continue into 2015.
21 July 2014
BAF Graphics Ltd
With an early exit from the World Cup, last month saw our attention directed to matters more innovative and ultimately more successful.

Having exhibited at Marketing Week Live 2014, we were delighted to have met many stake holders, brand managers and other marketing execs who were pleased to hear...
The future of Lead Generation seems increasing linked to integration of multiple marketing channels. This is particularly relevant for B2B Marketing, where research conducted by B2B Marketing in 2013 highlights that 64% of marketers see better integration of marketing spend as a top priority.
21 July 2014
Cision
The screen shot you see above is one from the Adidas newsroom – where all the World Cup action is brought to you first hand from the official FIFA 2014 sponsor in one customised site. Whether it is a new record, an interesting stat or a first look at an...
21 July 2014
Data HQ
When you are confident combining your various data sources and handling all the updates, you may well be looking to source a Database Management and Business Intelligence system.

Because selection and implementation of such a system can be a complex process and involve various teams or personnel, we take...
21 July 2014
DISQ Group
The Market

Over the past 15 or so years we have seen the emergence of the portable display product market growing from zero to a market worth £220 million in the UK alone. The growth was led by the creation of the “Pop Up” system followed by the “Banner...

Sponsored by Trinity McQueen
Know your customers better and use that knowledge to attract, engage and retain customers. More>>

Sponsored by Outbrain
Engagement is changing. Dive into the new social, personalised, data-powered interaction. More>>

 

Sponsored by The Post Office
It’s retail but not as you know it. Discover the latest online, offline, mobile and hybrid models. More>>


 

The power of face-to-face
Live marketing has never been so important. Experience the latest ‘blow-them-away’ techniques. More>>

 

A major feature on branded and promotional products, presented together with the BPMA. More>

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