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Marketing Week Live Blog

09 April 2014
Data HQ
A/B testing (or split-testing) is, generally speaking, one of the simplest testing methods you can use. It can be used to test different designs, offers, subject lines, landing pages, send times and more. Pretty much all forms of marketing can be A/B tested in one way or another, to help...
Insight teams need to be driving and be driven by their organisation's strategic agenda, otherwise what is the point. Being directly involved in the strategy development process is the key to making it easier to plan and align the insight programme around that strategic agenda. Sometimes easier said than done,...
26 March 2014
Data HQ
As a Marketer, I have heard many times over the past 5-10 years, probably much like you have, that Direct Mail as a marketing tool is either dead, or has no place left among the plethora of online tools now available to the modern marketer. Here we consider some of...
21 March 2014
Display Wizard Ltd
In this simple guide, trade show experts Display Wizard offer actionable advice on how to make sure your first trade show exhibit is a success. Read on to learn about the DOs and DON’Ts of preparing for your company’s first trade show.
06 March 2014
Data HQ
Unfortunately, when it comes to email marketing there are many bad habits and we’ve all experienced them, either as marketers or consumers. We explore here some of those habits that need to be broken, and – importantly – how to do it.
29 January 2014
Data HQ
With my experience in the direct marketing industry I know all too well that not all mailing lists are equal. In our time we’ve probably all been tempted or caught out by these cheap lists! Data lists are no different from any other product – you generally get just what...
17 January 2014
Say the term ‘agile marketing’ to a marketer and it’s a safe bet that their first thought will be an image of an Oreo being dunked in the dark. There is no argument that reacting to world events – such as the Superbowl – forms a critical aspect of agile...
17 January 2014
The old adage in sales that “people buy from people they like” is also true in marketing. Marketing is personal and has to have personal appeal to be successful. This is where video in print is so useful. And for those who don’t already know, video in print is a...
17 January 2014
Feefo, the global feedback engine and Google Licensed Content Partner, has introduced certifications that recognise the hard-work of merchants that consistently deliver excellent customer service in the eyes of their genuine customers. Those businesses that annually meet the criteria, are certified as either a ‘Trusted Merchant’ or as a ‘Gold...
19 August 2013
Brett Sammels – Client Services Director LAW Creative

The whole business of how you talk to customers, clients or prospects through communications is a challenging one. Tone of Voice strips your brand down to basics and says to anyone who happens to be listening. ‘This is who I am,...

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