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Marketing Week Live Blog

16 April 2015
PRWD - GOLD SPONSOR
PPC is one of the most popular channels for customer acquisition but you'll reach a point where the cost outweighs ROI. So how do you get more customers?
15 April 2015
Trustpilot
Find out how understanding your customer reviews can not only lead to greater sales, but better, targeted marketing. The result? Success.
15 April 2015
Gemini Search
Shopping for luxury fashion in London used to be quite a straight forward affair. Sloane or Bond? Harvey Nichols or Harrods? Fairly modest in comparison to say New York or Paris, where luxury had exploded all over the two cities and continues to grow to this day. In contrast, London...
15 April 2015
Pure360
Interaction between your customers and company is called engagement. But what is it really? How can you build it and what can you use it for?
15 April 2015
Pure360
Engagement with a company's email marketing is often spread out over a long period of time, multiple email sends, and lots of different messages. It's the collation of it all that can give marketers nightmares. When you've cracked it, though, you'll be able to see which aspects of an email...
15 April 2015
defacto.x
Winning (back) and connecting real-time with each consumer across various and individually preferred touchpoints, is one of the most complex recent marketing movements. Brands are facing the imminent challenge to address a holistically informed consumer across those channels (simultaneously).
14 April 2015
Questback
Personalising surveys is a proven way of boosting response rates and increasing engagement with your research sample. The reason is simple. The human brain has evolved to filter the huge number of messages, sights and sounds it receives every day, and focus on those things that matter to us. This...
13 April 2015
Hyper Island
You can have the biggest ground-breaking idea but if you don't have a cohesive team working together to bring it to life, it'll never see the light of day. Here's 5 tools you can use to create a high performing team.
13 April 2015
Hyper Island
One of the biggest mistakes we make when trying to change something, whether it’s a business or ourselves, is that we often attempt big leaps instead of baby steps.

And although business school teaches you to have a big hairy audacious goal, more often than not, life does not...
13 April 2015
Gemini Search
It’s 2015, and no surprise that social media has been a complete game-changer for marketers; the likes of Twitter, Vine & now the release of both Meerkat and Periscope have fundamentally changed the way customers are being influenced. Fifty seven percent of the decision making process is now made before...
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