Marketing Week Live Blog
| Thursday 16 May 2013 |
| Global drinks portfolio Diageo believes marketing innovation is crucial to the way it engages with consumers and a real source of competitive advantage. So much so that it created the set up the marketing innovation function two years ago. Kathy Parker, senior VP of global marketing innovation at Diageo talks us through a raft of her recent projects. |
| Thursday 16 May 2013 |
| As an increasingly valuable part of the marketing mix, effective promotional merchandise campaigns need to live and breathe the brand. The Promotional Merchandise Zone at Marketing Week Live, in partnership with the British promotional merchandise association (bpma), demonstrates how to successfully integrate promotional merchandise into your marketing strategy. We spoke to the bpma director Gordon Glenister to get a clearer picture: |
| So you want to make sure that your database is effectively organised right? You know just how important data is to your operations, but database management can be a time consuming and laborious process. Hopefully the following 7 tips will help you to save time and improve your organisation. |
| Monday 13 May 2013 |
| Econsultancy will be bringing their digital expertise to Marketing Week Live this year in the first major combined project for the two highly respected brands. |
| Over the past 12 years, we at Engine have been working with major, global organisations to innovate, design and deliver great customer experiences and to transform the way they think. We work to develop marketable propositions that engage and differentiate, drive up advocacy and retention, grow revenue, and reduce operational expense. |
| Monday 13 May 2013 |
| Reflex Marketing & Promotions, a leading supplier of all promotional merchandise is really excited to announce we will be exhibiting at this year’s Marketing Week live for the first time. We will be launching an exciting range of pantone match and colour match merchandise designed to enhance brand, create continuity and help clients stand out from the crowd. Pantone matched mugs, glass, travel mugs and a huge range of sweets and confectionary will be launched at the show, all of which can be pantone or coloured matched from low minimum quantities and within fast lead times. |
| Monday 13 May 2013 |
| Promotional Presence is now offering a pantone matching service on a wide range of recycled leather products, from key rings to A4 conference folders. This is perfect for matching brand identities and corporate logos and can be used for many promotional uses such as conferences, seminars, give-aways, incentives, and thank-you gifts, to name but a few. Minimum quantities are low, starting at just 50 conference folders for example. |
| Monday 13 May 2013 |
| Marketing Week Live will see the global debut for a new video content management and marketing platform. VideoCloud offers brands the chance to manage, market and monetise their video content, with more control than current platforms. |
| Monday 13 May 2013 |
| The world looks very different today thanks to Rebtel’s, the world’s largest VoIP company (after Skype) who took the advantages of innovation by making it possible for customers to make affordable international calls right from their smartphones as compared to using sim cards. Rebtel’s application also gives users an immersive experience on tablets and smartphones with HD voice quality. |
| Monday 13 May 2013 |
| The Beans Group |
| How branded content is helping brands such as Contiki, Endsleigh Insurance and the the South Australian Tourism Commission engage the youth market |
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