The 2018 stages

With four stages packed with content, MWLive brings you a curated expert content programme packed with expert speakers. Take a look below at what you can expect from each of the stages.

Register your interest

Editor's Stage

Editors stage

The modern marketing landscape is evolving quickly, and Marketing Week has always been the guide to help marketers understand that change and further their career.

Brand new for 2018, Marketing Week editor Russell Parsons presents and curates The Editor's Stage.

From the big strategic challenges and opportunities borne from tech, data, fragmentation and consumption to the everyday nuts and bolts of extracting more from tight resources, The Editor’s Stage will help marketers navigate through an increasingly complex landscape.

Also featured on The Editor's Stage will be The Marketer's Toolkit - a stream of content curated by Russell Parsons and delivered by the best martech companies and suppliers servicing the marketing industry today. These sessions will enable marketers to make informed choices and have the right toolkit at their disposal.

Marketing Transformation Stage

The place for pioneering marketers to discover innovative thinking, and where leading suppliers with the tech to transform efficiency should be showcasing their expertise and industry knowledge.

Topics covered will include digital transformation, reinventing B2B marketing, VR and AR in marketing, new marketing models, AI, and open innovation thinking.
Marketing Transformation Stage-300

Marketing Tech Stage

Marketing Tech Stage-300
A big challenge for marketers is understanding and benchmarking the infinite number of tech solutions available to them.

This stage aims to help that, exploring the systems and technology enabling best practice around the fundamentals of marketing, including automation in marketing, segmenting audiences, predictive analytics, systems, tech, data & analytics, email marketing automation, artificial intelligence systems, CRM, personalisation tools, SEO and social listening tools.

Brand Engagement Stage

With the growing cynicism that surrounds advertising, where consumers are becoming increasingly annoyed by uncreative advertising and ill thought out personalisation, this stage will explore the tools and marketing strategies for effective audience engagement.

Looking at the power of content across different platforms and devices, this stage will cover creative strategy around influencer marketing, micro-influencers, video marketing strategy, effective storytelling, branded content, original content, mobile content, gamification, social media, measuring engagement, cross-platform content, consumer generated content and marketing to millennials.    
Brand Engagement and Innovation-012

Powered by

Marketing Weekeconsultancy

The 2018 edition was sponsored by


The 2018 edition was in partnership

bcma dma
bpma guidebook
CMA Full Logo

dan warc