As part of our commitment to add value to the industry we're delighted to announce the launch of our new video series - Marketing Shorts.
These short videos are a taster of all the practical, hands on content you'll be able to experience at MWLive from our stellar line up of industry leaders. Each video focuses on a key subject or marketing discipline that our visitors have told us they want to know more about!
Make sure you're following us on twitter @MWL17 to see the latest one when it's released.
Marketing Short: Storytelling
Ed Woodcock, Founding Partner & Director, Aesop reveals the top three storytelling mistakes, tells us how storytelling is more than just content and shares his tips on getting it right.
Ashley Friedlein, Founder & Chariman, Econsultancy gives us the scoop on marketing transformation, who's doing it the best and his top tips for doing it better.
Adroll's Head of Sales, Eoin Hallahan shares his expert view on the top mistakes when using programmatic, and tells us who's doing it well VS who's not.
Dotmailer's Skip Fidura gives his us advice on email marketing. He explores the challenges and common mistakes and tells us why human conversation is so important in email campaigns.
Epiphany's MD, Tom Salmon, shares his view on content marketing. What should marketers should be doing to excel in audience understanding and obtain better campaign results? Hear more from Tom on the Marketing Transformation stage, 9th March at 1pm.