CPD

2016 Centre Stage

sponsored by: Trustpilot Logo

Looking beyond the segmentation and silos of traditional marketing, Centre Stage will deliver invaluable discussions and case studies touching on the industry’s hottest trends and challenges at the very forefront of the craft, with one key theme: The collaboration of marketing, insight and data teams. Tailored specifically for forward thinkers and industry trailblazers, this conference will reflect the increasingly collaborative nature of the disciplines, while tackling some of the most prevalent industry topics, including the rise of ad-blocking, the changing nature of customer loyalty, and leveraging opportunities in wearable technology.

Take Centre Stage

1 day pass - £300
2 day pass - £450
NEW single session pass - £125

To purchase tickets please register for the event and select the ticket when prompted.

All Speakers (Temporary)

09:00 - 16:00

Add Speakers Here (Temporary)

Centre Stage

10:00 - 10:30

27 Apr 11 - 11:30 Break

10:10 - 10:15

Welcome and opening remarks

10:15 - 11:00

Panel: Ad-blocking: A threat to marketing or an opportunity to be better?

  • Top tips for overcoming the challenge of ad-blocking
  • Rising to the challenge of being amazing, creative and innovative: Making advertising a valued part of the customer experience
  • Using insight to create the right content and deliver it at the right time
11:15 - 12:45

27 Apr 12:15 - 13:45 Break

11:30 - 12:15

Panel: Producing extraordinary creative from your data

  • Examining the relationship between data and creative personnel
  • Exploring how the right information, identified by the right people at the right time was used to bolster the creative strategy
  • Recognising and sharing the limitations of using data to augment creative strategies
  • Predicting where the rising tide of data will take creative strategies in future 
13:30 - 14:00

27 Apr 14:30 - 15:00 Break

13:45 - 14:30

Panel: The new face of loyalty in the era of the Master Shopper

  • Beyond loyalty cards – using insight & data to encourage loyalty
  • Who owns loyalty now?
  • New loyalty models: Points versus non-points
  • Engagement – the other side of loyalty?
15:00 - 15:45

Looking beyond the likes – the true value of social media

  • How Maersk Line developed their communities
  • Achieved internal credibility
  • Aligned their social media objectives with those of the wider organization
  • Achieved bottom-line benefits for Maersk Line
  • How Maersk Line using social listening to become more efficient, effective and offer a greater customer experience
Donwload the presentation here
15:45 - 16:05

27 Apr 15:45 - 16:05 Break

16:05 - 16:50

Panel: A brave new world – thriving in an era dominated by the data we create

  • What does the future hold as big data gets much, much bigger?
  • In-store and online: What technology will be driving the creation of billions of data touchpoints?
  • What opportunity does this present for innovation in marketing?
  • As data becomes more intimate, how do we earn consumer trust?
  • What does the introduction of new EU data laws means for brands, and how can you get ahead?
  • Is the Chief Privacy Officer the next C-Suite shift as brands learn to cope with more data? 
16:50 - 17:00

Closing remarks

Centre Stage

10:00 - 10:30

28 Apr 11 - 11:30 Break

10:10 - 10:15

Welcome and opening remarks

10:15 - 11:00

Bringing your insights to life - the wearables opportunity

  • Consumers are now a walking data platform, but how can we tap into this opportunity?
  • Managing the intimacy of wearables: Creating true customer value
  • Using data from wearables to deliver richer, more meaningful and more personalised customer journeys
  • Closing the loop between physical and virtual marketing – are wearables the answer?
Download the presentation here
11:15 - 12:45

28 Apr 12:15 - 13:45 Break

11:30 - 12:15

Panel: Joining up your touchpoints - the key to enhanced engagement and effortless customer journeys

  • Where are your customers, and what's the best way to reach them?
  • Understanding how your customers think and delivering an integrated campaign
  • Evaluating the current hurdles to connecting online and offline data
  • Creating consistent and effortless customer journeys across multiple channels
  • Bringing your data together for effective personalisation: Treading the line between cool and creepy
13:30 - 14:00

28 Apr 14:30 - 15:00 Break

13:45 - 14:30

Panel: The evolution of insight in the digital ecosystem - what does it mean in your business?

  • Departmental distinctions: Where does insight sit?
  • The centre of excellence approach: Is a dedicated team the answer?
  • Leveraging insight for boardroom buy in 
15:00 - 15:45

Panel: Where does video sit in the future of digital marketing?

  • Estimates predict that by 2017, video content will make up 69% of all internet traffic, but how do you make yours stand out?
  • Deciding on a strategy: Creating an emotional connection with customers or conveying complex information succinctly and clearly?
  • Where should your content come from? Consumers, agency, or in-house?
  • Making the most of data produced from video views to support sales and marketing strategies
  • Assessing the impact of video on big brand campaigns
15:45 - 16:05

28 Apr 15:45 - 16:05 Break

16:05 - 16:50

Plenary: Eight marketing concepts – four stupid and four stupendous

  • The marketing world continues to focus much of its efforts on the wrong issues while ignoring the more useful ones
  • Which concepts continue to offer value to marketers as they approach 2017?
  • Which concepts, despite the noise associated with them, are distracting marketers from their core purpose?
  • The topics covered include: Customer Journey Mapping, Digital Marketing, CSR, Brand Tracking, Brand Purpose, Zero Base Budgeting and Virtual Reality
16:50 - 17:00

Presenting the winner of the Marketoonist caption competition, and closing remarks

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