7 – 8 March 2018, Olympia West, London
With so much happening over the two days of MWLive it can be a bit overwhelming.
Here are the highlights of what you experience at the show.
Marketing Week Live, in conjunction with Marketing Week and Econsultancy, celebrates marketing that matters to you, the marketer, right now.
No matter the issues you’re facing – technical, practical or professional development; there are sessions, experts and exhibitors to help you.
Encompassing a series of presentations and panel discussions, the Brand Engagement & Innovation stage will focus on how marketers can implement the latest innovations to enhance and transform their creative campaigns, touching on areas such as content curation, social media strategies and storytelling.
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Delivered in conjunction with our partners and Econsultancy, the Marketing Transformation Stage will deliver top-level sessions focusing on the transformation of the industry, both in terms of the tech and trends post 'digital transformation', and the capabilities and skill development needed to drive that transformation.
Bringing together the companies at the very forefront of innovation in the marketing space, the Marketing Tech Stage at MWLive will deliver cutting edge case studies and insights into the latest tech developments to transforming the marketing space.
The Marketing Academy Stage, delivered in partnership with The Marketing Academy, is new to MWLive this year and will provide visitors with cutting edge content delivered by the most talented marketers in the industry. The Marketing Academy Stage will also be hosting our newly introduced Show Keynotes, including Oscar and BAFTA winning director Asif Kapadia.
MWLive brings leading solution providers to help you solve your current issue and to breathe new life into the marketing campaigns of 2017 and beyond.
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MWLive brings togethermixture of practical, hands on, expert advice, and inspirational case studies from some of the most disruptive brand marketing campaigns of the moment, all presented in an electric, live environment.
Here are a few of the many exciting sessions visitors could attend over the two days at MWLive 17.
The Marketing Academy
This session focuses on how to encourage and maintain a challenger mindset in your teams, no matter the size or market position of your brand. Including:
• Exploring the creative processes and production behind the stunning Burberry cinematic Christmas ad • Capturing the heritage and story of a brand to take branded content to a new level • Uncovering the creative similarities and differences between feature film drama and documentary, and branded content • Creating meaningful, visually stimulating and emotionally engaging content to move away from transactional relationships with consumers • Discovering approaches to storytelling that lend themselves to multiple media platforms • How creative video content can help to engage a new generation of fans
• Understand how artificial intelligence, the surge of visual content creation, and other trends lead to visual search • Discover what you can find by searching images that doesn’t show up in text search • Explore the kinds of insights that you can unearth from those visual search results • See how visual search can then fit in with your overall marketing plan, from content marketing to customer service
Check out all our sessions
Attending events shouldn't just be all about learning and sourcing, you
need to have a little fun too! MWLive has a range of networking events and fun stuff to give your brains a break and give you time to catch up
with colleagues old and new.
After the closing keynote on day 1, join us in the Jungle Cafe for a drink (or two), meet up with old friends and catch up with new contacts you've made on day 1.
Get your fancy new headshot taken by The Headshot Guy!
Check out the Tech Zone to witness some of the cool new tech that is shaking up the marketing ecosystem
As well as world class content and suppliers you can also best your physical prowess against your fellow marketers in the Games Zone. Try your hand at pool, table tennis, cash grabber, neuron race reaction game and tap the app.
PLUS strike a pose and strut your stuff in front of the magic selfie mirror!
Who doesn’t love a scavenger hunt? Find and scan the 25 QR codes throughout the show for a chance to win an incredible prize offered by Innovation1st. Download the app to find out more.
Want to give your brand a shot of record-breaking magic? Guinness World Records’ expert Records Doctor will be giving complementary mini-consultations to help you find the record that could transport your campaign to the next level. There’s also the chance for you to try your hand at becoming a record-holder in your own right with a special marketing-themed Guinness World Records attempt!
Marketing is constantly changing, new channels, medium and ways to engage with your audience. These paid for interactive workshops focus on key challenges and skill development to make sure you’re at the top of your game.
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Last year’s MWLive was a slight to see; thousands of marketers descended on Olympia and had great time learning, meeting suppliers and each other.
Here’s just a snap shot of what happened…
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