Marketing Week Live Official Partners, host invite only sessions at Marketing Week Live.
JKR The future of design - the medium of the future
Right now, most retailers have become fixated on cost and it is a fight to maintain profitability on anything that isn’t protected by new technology. The irony is that better value is what people actually want. Good brands cheap, not cheap brands. Traditionally, marketing has used advertising to sustain premium prices, but it’s hard to justify the scale of investment required when audiences have fragmented and high paybacks are so rare. Unifying ideas that can efficiently pull audiences across multiple channels are replacing heavyweight advertising in narrow media. Against this backdrop, design is emerging as the essential linking device. Distinctive design not only gets brands noticed and chosen at the precise moment of choosing, it makes the idea behind the brand visible.
Andy Knowles, of JKR, and Mark Choueke, Editor of Marketing Week host a design effectiveness seminar at Marketing Week Live. This session is by invitation only.
If you are interested in being considered for this session, please email natasha.gledhill@centaur.co.uk
Efficient Frontier - Search Meet Display – Display Meet Search
Search marketing has a dynamic ecosystem of biddable marketplaces that advertisers can value and buy media. The time has come for this remarkable system of decision-making and trading to come to the display market. For too long, display advertising has been hamstrung by an antiquated method of trading that delays decisions, creates inefficiencies and suppresses investment by advertisers. Learn how the ad exchanges, such as Doubleclick and Rightmedia, are creating marketplaces that will provide an efficient and dynamic environment for media owners and advertisers to do business.
Nick Morley, European General Manager, Efficient Frontier and Mark Choueke, Editor of Marketing Week host an exclusive round table at Marketing Week Live – The Future of Media.
This session is by invitation only.
If you are interested in being considered for this session, please email natasha.gledhill@centaur.co.uk
CACI - Bridging the Gap between Web and Customer Insight
Back in the old days, marketing analysis was comparatively straightforward. Customer analysts were responsible for customer insight and web teams analysed online interactions. However, in today’s multi-channel world where customers constantly switch channels, it is necessary to bridge the gap between web and customer insight.
CACI and Mark Choueke, Editor of Marketing Week host an exclusive seminar at Marketing Week Live – Bridging the Gap between Web and Customer Insight.
This session is by invitation only.
If you are interested in being considered for this session, please email natasha.gledhill@centaur.co.uk