According to Econsultancy’s ‘Customer Engagement Report 2010’ 1. , 55 per cent of marketers regard customer engagement as an ‘essential’ element of their marketing. Increasingly marketers and their agencies are launching campaigns designed to engage with consumers, whilst corporate presence on social networks like Facebook has doubled.
But how can this brand ‘engagement’ be measured? How can engagement be increased?
Agillic, the European market leader in multi-channel marketing software, will be discussing this issue next week at the Online Marketing Show, drawing on case studies of work with leading brands. One such case study integrated social media with other marketing channels resulting in a large audience watching a YouTube video, following the campaign on Twitter and visiting the company website. But what were these views and visits worth to the client? How did they compare with the response from other channels such as email and mobile? How could the agency calculate and document the ROI of the campaign? How could they increasingly engage with the customers then show the increased value creation?
Next Wednesday at 12pm, Turlough Martin, MD of Agillic UK, will explain how Agillic technology was used to create a tracking and measurement system that demonstrated the value and profit created by engaging with consumers and how these consumers were then moved up the value chain.
See Turlough present at 12.00 noon on 30th June in the Digital Marketing Arena at the Online Marketing Show (incl hyperlink to correct page)
Integrated Multichannel Marketing – How to engage, profit and prove it
This presentation, featuring case studies of our work with leading brands, will look at how marketing communication channels can be integrated to optimise acquisition, conversion and retention. It will examine how triggered, one-to-one conversations across email, websites, social media and mobile, drive consumer engagement, and how the value thus created can be enhanced, measured and reported on in real time.
About Agillic
Agillic is the European market leader in multi-channel marketing software. Our technology enables agencies and marketing services providers to execute triggered, personalised marketing campaigns across multiple communications channels, optimising conversion, retention and ROI. Cloud-based and delivered as software as a service, Agillic works with clients to ensure maximum effectiveness for their marketing campaigns.
Headquartered in Denmark, with offices in the UK and Ukraine, Agillic’s customers include agency networks Ogilvy, Wunderman and DDB, and brands including Toyota, Danish Railways and Telenor.
1. Econsultancy’s Customer Engagement Report 2010