London, UK - Infogroup|UK, a (NASDAQ: IUSA) company and leading business list and database services provider, has today launched a new version of its proprietary email and direct marketing tool, infouk.com - giving customers 24-hour, instant online access to 3.2 million UK business records.
New-look infouk.com taps into nearly double the data previously available and offers exceptionally fast data counts and a transparent pricing structure, whereas similar services tend to work to a 48 hour turnaround as standard and customers can often incur hidden costs.
The rationale behind enhancements made to the existing online data tool - which was built from the ground-up to support US data giant Infogroup’s entry into the UK marketplace in 2008 – is to modify its configuration in-line with user behaviours and ultimately deliver marketers, agencies and list brokers with the fastest, most comprehensive source of b2b data available at the exact moment it is required.
“Infouk.com took the market by storm when it went live in the midst of recession, fast-tracking us into Marketing Direct’s ‘Top Ten League of UK data suppliers’,” said Andy Taylor, Head of Sales and Marketing at Infogroup|UK. “Since the launch we’ve been continually monitoring customer preferences and incorporating new preferred searches and features as appropriate to deliver the best possible customer experience – resulting in the launch of this latest version.”
While the tool retains many of the popular features, which made the original infouk.com so successful - such as its easy four-step interface - it supersedes its predecessor with additions including partial postcode searches and the ability to drill-down to specific areas of interest, such as the M25 or M4 corridor. Infouk.com also aids campaign management by storing previous downloads and ensuring any records contained in previous orders are automatically excluded, providing a personalised user environment and making the whole process even more efficient.
“We know many of our customers simply haven’t got time to wait two days before receiving the information they need. Infouk.com’s capability to return complex counts in a matter of minutes, making the data immediately available without the need to speak to an advisor, will be especially beneficial for marketers and list brokers frequently working out of hours to meet client demands. The SME and SoHo community notoriously work similarly unsociable hours and are also likely to find the tool’s 24-hour accessibility a major advantage.”
infouk.com will be launched at the The Data Marketing Show being held at London’s Olympia on 29-30 June (Stand B504). Here visitors can receive ‘live’ demonstrations and will be challenged to conduct a particular search using new infouk.com and a competitive service to put its speed and accuracy to the test.
Indeed, new features being demonstrated at The Data Marketing Show include:
• Unprecedented access to 3.2 million online business records
• Count and price calculations in under four seconds
• Options to purchase email, mailing and telephone records together, to build integrated marketing campaigns
• Partial postcode and area searches e.g. M25 and M4 corridors helping to speed up regular data selections
• Separate employee counts available for HQ and branch/site so prospects can be targeted at corporate or operational level
For further information visit www.infouk.com
About Infogroup
Infogroup (NASDAQ: IUSA) is the leading provider of data and interactive resources that enables targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world’s most dominant and powerful Internet search engines and GPS navigation systems. Infogroup’s headquarters are located at 5711 South 86th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit www.infogroup.com.
Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company’s business and financial results is included in the company’s filings with the Securities and Exchange Commission.