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Free International SEO and International PPC Audits from Wordbank at the Online Marketing Show 2010, London Olympia, Stand 442, June 29-30
Friday, June 18, 2010
Wordbank, the online and digital marketing translation specialist, is offering free Multilingual Search Engine Optimization (MSEO) and International Pay Per Click (IPPC) audits for companies seeking to raise their online presence in the global marketplace.
According to Gordon Husbands, Wordbank VP Sales and Marketing: “Successful international campaigns demand a deep understanding of local markets. Unless your website content, keywords and PPC campaigns are properly localized – not just translated – and tuned to the culture, your chances of local success will be minimal.
“Too often, companies take the quickest and easiest path to operating internationally. They spend a lot of time and money optimizing their domestic site and testing PPC campaigns while the rest of the world gets a quick and cheap translated version without any local keyword research. As for research and testing with local search engines such as Yandex, Baidu and Seznam, this is a luxury for the few.
“Paid Search advertising now represents more than 45% of the total spend on digital advertising, as advertisers increasingly focus on achieving return on investment through direct response formats at the expense of brand advertising. Which global company can continue to waste their translation budget and not get it right?”
As part of the introduction of Wordbank’s Search Marketing Translation (SMART) services and in a drive to help companies improve their international marketing success, Wordbank is offering free international SEO and PPC audits. The audits will review your current set up, analyze areas of weakness and make recommendations on how you can increase your website traffic, click-throughs and conversion rates for any two languages of your choice.
To sign up for a free audit and meet Wordbank’s digital marketing and communications localization team, come along to Stand 442 at OMS10 or visit www.wordbank.com.
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For further information, please contact:
Gordon Husbands: +44 (0) 20 7903 8845 or email: gordon_husbands@wordbank.com Wordbank is a private company based in London and Denver which has been providing marketing and communications translation services to international companies large and small since 1988.
Wordbank’s services include: ad transcreation, marketing translation, search marketing translation, website translation and interactive media and e-learning localization. Clients include Autodesk, HP, Syngenta, Disney, Nike, Microsoft Advertising and Mazda.
www.wordbank.com
