Marketing Week Live, organised by Centaur Media, is delighted to announce the official launch of the Customer Loyalty and Motivation Show following the success of the 2011 Marketing Week Live Village, which showcased this area of expertise from exhibitors including the headline sponsors Nectar, LMG and Carlson Marketing.

The Customer Loyalty & Motivation Industry, which represents billions within marketing budgets, is rapidly growing year on year especially within the gift voucher, gift card and stored value solutions market. The Show, part of Marketing Week Live 2012, directly addresses this exciting new growth sector and takes a pioneering step into showcasing the opportunities for the sector to learn from, network and demonstrate their product solutions to help brands elevate above competitors, in the ever more active and savvy marketplace.

The Customer Loyalty and Motivation Show, supported by UK Gift Card & Voucher Association (UKGCVA) and Incentives Marketing Association (IMA Europe), is assigned to a 30 strong floorplan, and already includes exhibitors such as Ovation Incentives, Maxchoice, Applied Intelligent Marketing and Corporate Rewards to name a few. The show will take place alongside the existing Marketing Week Live Shows - the Online Marketing Show, the Data Marketing Show, the In-Store Show, the Insight Show and also new this year the Promotional Merchandise Show, on the 27th and 28th of June 2012 London Olympia.

Andrew Johnson of UKGCVA comments: “Gift cards, gift vouchers and now e-gift along with mobile SMS gifting, have been a key reward mechanic in customer loyalty and staff motivation for many years. The UKGCVA is pleased to be working with Marketing Week Live to profile the range of options available to marketers and to showcase innovation in our sector, which will assist brands to deliver greater value to customers participating in loyalty and incentive programmes.”

The Show is an eagerly anticipated addition to Marketing Week Live, the energetic and motivational destination that provides suppliers with an unrivalled route to market. Attracting thousands of senior marketers and global brand managers, suppliers of Customer Incentives and Employee Rewards can network, display new products and solutions and educate alongside global brands.

Paul MacDonald, Portfolio Director, explains: “We are excited about the expansion of the Customer Loyalty and Motivation Show. With it being a rapidly growing sector of the market, it is important we expose its potentials to all show attendees and Marketing Week Live 2012 provides the perfect platform".