2011 Conference Programmes

eHarmony has 1.5 million members in the UK and matches millions of people every day by harnessing the information gathered by its 250+ item relationship questionnaire that all members complete.
This session will provide an insight into how the same data used to find people compatible matches is at the heart of the match-maker’s communications strategy, and identifies the challenges and opportunities that come with turning a wealth of consumer data into powerful insight driven marketing.

Presented by:
Ottokar Rosenberger, UK Country Manager, eHarmony

Return on investment is the constant benchmark for data-driven marketing. With so many measures to choose from, how does an organisation demonstrate that the right kind of behavioural change has been achieved for the budget deployed? COI has developed evaluation methodologies and has built on its award winning system Artemis, to ensure its colleagues in Government and agencies are getting the right results. This session explains how they approach it.

Presented by
Marc Michaels, Director of Direct and Relationship Marketing and Evaluation, COI

With technology and management information overload, are marketers now overcomplicating customer journey management? Antony Smith from the Gala Coral Group will attempt to demonstrate how the simplest CRM across a complicated multi-channel landscape can engage customer and board stakeholders alike. Exploring the 6 steps of the customer journey and how simple CRM programmes, that maximise technology and media at each key touch point can drive loyalty and profit.

Presented by:
Antony Smith, Head of CRM - Group Marketing, Gala Coral

An update on Tesco's continued investment in loyalty and the new innovations that have been delivered for customers over the past year - new technology, new ways for customers to spend their vouchers including the Big Clubcard Voucher Exchange and the benefit to customers and the business of this continued investment in loyalty.

Presented by:
Kim Synnott, Senior Marketing Development Manager – Clubcard, Tesco

Many organisations have software from different vendors. One of the biggest challenges is bringing this data together to improve customer engagement. Discover the value of integrating this information, the challenges faced and how to address them, alongside best practice insights from leading organisations.

Presented by:
Rusty Warner, Vice President of Product Marketing, Alterian

Engendering customer loyalty is one of the most important roles of a marketing campaign. In a climate of stretched budgets, customer churn is an issue from which no brand is exempt and which should be ignored at a brand’s peril. Database analysis provides valuable opportunities to engage more with your customers through digital channels such as email and mobile. When undertaken correctly, clear insights can be used to create extremely effective and relevant marketing campaigns. However, get it wrong and your efforts could turn-off a loyal customer. British Airways and e-Dialog will present their 2011 Engage Award nominated case study on how leveraging email database analysis can create enduring brand loyalty whilst driving new opportunities.

Presented by:
Luke Griffiths, VP Client Services (e-Dialog), e-Dialog / British Airways

eHarmony has 1.5 million members in the UK and matches millions of people every day by harnessing the information gathered by its 250+ item relationship questionnaire that all members complete.
This session will provide an insight into how the same data used to find people compatible matches is at the heart of the match-maker’s communications strategy, and identifies the challenges and opportunities that come with turning a wealth of consumer data into powerful insight driven marketing. 

Presented by
Ottokar Rosenberger, UK Country Manager, eHarmony

Data is at the heart of all marketing practice these days indeed, some might say it underpins the very fabric of modern society. With the DM model changed forever to lower volume, higher frequency, the need for marketers to be ahead of the game has never been greater. Mark takes an in-depth look at the future of Direct Marketing from the legislative threats from Europe, to multi-channel integration and where the biggest opportunities of the next decade might lie.

Presented by:
Mark Roy, Chair of the DMA Data Council, DMA

A range of practical examples of how clients have used their data to develop incremental income combined with a case study on how customer analysis can help you reinvigorate mature distribution channels and open up entirely new opportunities.

Presented by:
Paul Thilo, ADMS UK General Manager, Aegon

With technology and management information overload, are marketers now overcomplicating customer journey management? Antony Smith from the Gala Coral Group will attempt to demonstrate how the simplest CRM across a complicated multi-channel landscape can engage customer and board stakeholders alike. Exploring the 6 steps of the customer journey and how simple CRM programmes, that maximise technology and media at each key touch point can drive loyalty and profit.

Presented by:
Antony Smith, Head of CRM - Group Marketing, Gala Coral

Many organisations have software from different vendors. One of the biggest challenges is bringing this data together to improve customer engagement. Discover the value of integrating this information, the challenges faced and how to address them, alongside best practice insights from leading organisations.

Presented by:
Rusty Warner, Vice President of Product Marketing, Alterian

A time for some audience participation and the chance to ask questions to a panel of financial services experts in the field of data, it is an open forum for everyone to debate the future and importance of data and see how it is best used from a marketers perspective to achieve the best results and ROI.

Presented by:
Anthony Coombes, Senior Marketing Analysis Manager, Aviva
Paul Thilo, ADMS UK General Manager, Aegon

"The unchanging man is the proper study of the communicator." Bill Bernbach. Or, put another way, it doesn't matter how much you know about technology unless you know about people, and that means how they act not what they claim to think
Presented by:
Rory Sutherland, Vice-Chairman, Ogilvy Group UK

How understanding human behaviour will change the way you write objectives forever

Presented by:
Suzannah Kinsella, Head of Public Engagement, COI

Presented by:
Joe Beek, Commercial Research Manager – Channel 4
Kirsty Koch, Associate Director – SPA Future Thinking

A whole new wwworld – a frank account of the challenges of setting up and running a successful online community

Presented by:
Nikki Carlisle, Head of Consumer Products and Retail, FreshMinds Research

Presented by:
Michael Flexer, Head of Research, Practical Semiotics
Susan Rogers, Insights and Awareness Advisor, World Vision UK

Presented by:
Lisa Morgan, Associate, Wardle McLean
Judith Wardle, Joint MD, Wardle McLean

Presented by:
Oskar Korkman, Director, Insights Creation, Nokia

Synopsis: An exciting approach to Consumer Immersion developed by Relish Research for AN Media

Presented by:
Richard Brown, Associate Director, Relish Research
Monika Zielonka, Insight Manager, AN Media

Presented by:
Wendy Gordon, Acacia Avenue

Nokia and Truth’s approach to behavioural and needs driven product creation – an end to end case study from opportunity identification to launch of location-based mobile solutions.

Presented by:
Andy Dexter, Head of Truth, Truth
Tom Crawford, Director, Consumer Analytics & Insights, NOKIA

Presented by:
Kay Robinson, Marketing Specialist, HARMAN International Automotive Division
Jerome Linder, Director, Brandphonics at MMR Research Worldwide Ltd

Presented by:
Liberty Teissedre, UK Account Manager, Sorgem
Evelyne Redier, International Market Research Director, LVMH Fragrances and Cosmetics  

Presented by:
Derek Eccleston, Research Director, eDigitalResearch
Deborah Bates, Knowledge Manager, Halfords

Presented by:
Anna Tozer, Senior Insights Manager - Segmentation, Consumer Trends and Planning, Everything Everywhere
Paul Lawson, Client Services Director, VERVE

Panel session: Are new research techniques really more effective than traditional qualitative research and insight generation?

Chaired by:
Catriona Ferris, Customer Insight Manager, Unilever


Panel includes:
Amanda Wigginton, Director of Insight, IPC Media
Helen Bennie, Shopper Planning Manager, Britvic Soft Drinks
Audrey Anand, Senior Strategy and Creative Director, Firefly Millward Brown

Presented by:
Iain Leopold, Insight Manager, innocent

Andrew Tharme, Managing Director, SPA Future Thinking

Did you know that for every 100,000 “likes” that a Facebook fan page gets, a given post from the brand will receive, on average, only 54 “Likes” and only 9 comments? In contrast, in private insight communities, an average of 64.1% of community members actively create new content every month.

Join Manila Austin, Ph.D., Vice President of Research at Communispace as she walks through newly released research on online customer engagement. Manila will also chat with community practitioners about their journey into gaining richer insights via private online communities. Attend this session and you will:

• Learn about the differences in motivations and expectations that govern behavior in private online communities vs. other forms of social media.
• Identify what influences participation, and how to build vibrant relationships with customers.
• Find out how and why major brands turn to private online communities, and how to integrate customer thinking into your company.

Presented by:

Manila Austin, Vice President of Research, Communispace

Sally O’Rourke, Managing Director, Europe, Communispace

Presented by:
Stuart Peters, Marketing Research Manager, Customer Insight and Strategy, Aviva
Steve Ogborn, Director, ICM Research

Presented by:
Martin Oxley, Managing Director, Buzzback Market Research Europe

Understanding the multichannel customer journey to get a truer picture of how your customers are really engaging with your brand, content and services

Presented by:
Anita Hague, Global Research Director, Financial Times

Presented by:
Martyn U’ren, Business Intelligence Manager, News International
Rob Thomas, Director, Practical Semiotics

A comparison between retail & above the line media choices

• Audience
• Influence
• Planning tools
• Campaign ROI

What does the retailer look for

• Shopper need
• Shopper value
• Awareness amongst their shoppers
• Activity to drive basket spend

How everyone can win

• Shopper loyalty
• Marketing return – ROI
• Improved relationship
• Long term growth

Presented by:
Alan Meech, Marketing Manager – Media Planning, The cooperative

Phil Burroughes, Commercial Director, RMI

The POPAI awards recognise excellence in the P-O-P market, a market worth in excess of £1bn per annum in the UK and Ireland. The Awards are designed to maximise the importance on in-store promotions and to show the strength of the industry.

Presented by
Phil Day, POPAI

Dr Tom Giessler, Managing Director, STI Group

Karen Battrick and Alison Williams will draw from 30 years of Field Marketing experience and case studies to demonstrate how even successful household brands have dramatically increased sales; including a sales uplift of 280% for a major UK company.

As a multi-disciplined industry, field marketing can overcome that final hurdle, so consumers can buy.

Presented by:
Karen Battrick, Managing Director, fds Fieldforce Marketing
Alison Williams, Chairman, fds Fieldforce Marketing

Darren Turrell will be offering insight on retail environments and debating the following:

Other than the physical store design, what are the other elements required in creating the perfect brand experience?
Why is it so important that new media and multi-sensory tools be designed into the fabric of store designs?
How do you create a story telling, transformational environment?

Presented by:
Darren Turrell, Embryo Studio

Current legal / legislative situation on tobacco retailing and the forecast for UK approach to tobacco retailing in 2015

Presented by:
James Lowman, CEO, Association of Convenience Stores

Presented by:
Peter Ward, Business Development Director, Ejector Calibrated Displays Ltd

Case Study: Thornton's

• Marketing headaches such as rising costs, speed to market and greater complexity cannot be ignored.
• Managing your multichannel marketing workflow has never been so important.
• Imagine having a solution that will drive out time and cost from your current marketing processes.
• A solution that helps you Plan, Create, View, Approve, Purchase and Evaluate smarter, faster than, well…everyone else.
• From ideas to implementation have the control to realise your company’s vision.

Presented by:
Chris Airey, Chief Digital Officer, Bezier

The challenges of launching a healthcare product, creating interest in a low engagement category and creatively bringing to life a new product claim

Presented by:
Lydia Freeman, Shopper Marketing Manager, Glaxo Smith Kline
Louise Williams, Shopper Marketing Manager, Glaxo Smith Kline

Presented by:
Scott Neidhold, Vice President, Global Business Development, STI Group & RockTenn, USA

Former Commercial Director with Scottish & Newcastle International, Graeme Scott-Dodd will be sharing practical FMCG methods to maximise your ROI from retail promotions.  Hear how to link Kantar and Nielsen/IRI data and use unique planning tools to optimise ROI, optimise your promotional plan, add value into a category and measure uplifts (versus costs) from feature and display and increase profits and use brand equity to grow your share and total category value.... plus more.  If you run retail promotions – It’s a ‘Must See!’  He will also be available at stand C228.

Presented by:
Graeme Scott-Dodd, AIM & Fosters

Why the POPAI Sustainability Standard is important to Unilever and how Unilever is working with its suppliers to improve its performance. Plus how P-O-P can be used in-store to change consumer behaviour.

Presented by:
Nick Widdowson, Merchandising Manager UK, Unilever

“What’s in it for the shopper” is the litmus test for successful in-store activation: POP displays must tune in to this mindset in order to engage with shoppers and influence them. Relating to shoppers’ needs is a vital precursor for engaging them with POP mechanics. 

Presented by:
Sharon Hodgson, Research Director, Shopper Centric

Key trends in online marketing: new media age’s view of the trends that are shaping the future of digital media and marketing.

Presented by
Justin Pearse, Editor, new media age

Panel includes:

Neil Perkin, new media age columnist and Founder of Only Dead Fish
Adam Graham, Founding Partner, Saint
Peter Cowley, MD, Spirit Digital
Antony Mayfield, Founding Partner, Brilliant Noise
Jon Myers, Head of Account Management, Yahoo!
Suzanne Moorey-Denham, MD, Dynamic Logic Europe

The session will look at the increasing influence of technology based retargeting and it’s impact on online marketing, with particular reference to CPA based channels. Affiliate networks, media agencies and technology providers will examine areas such as whether retargeting adds true value to the advertiser, the impact on an affiliate program and the impact of new regulation within this area.

Presented by A4U

Laurent Gibb, VP of Publishing and Licensing, myThings

Helen Southgate, Senior Marketing Manager at BskyB, and Chair of the IAB Affiliate Council

Fiona Robertson, Head of Performance Marketing, bigmouthmedia

Andrew Copeland, Client Services Manager, Webgains

This session will answer such questions as: do I know exactly who is tagging my page; who is collecting my data and why; do I know where all my marketing suppliers get their data from and how credible and recent it is; what does the privacy directive mean for my business?

Presented by
Gina Lovett, Reporter, new media age


Panel includes:

Ruth Boardman, Partner and Head of International Privacy and Data Protection Group, Bird & Bird
Mark Creighton, COO, Mindshare
Alexander Hanff, Head of Ethical Networks, Privacy International
Angus Glover Wilson, VP Operations & Chief Privacy Officer, Tagman
Louisa Wong, Director of Media Platforms, iProspect

Online PR and reputation management: key trends in the changing way that PR agencies work on digital accounts for clients, based the results of the Reputation
Online Top 100 PR agencies 2011 list.

Presented by
Vikki Chowney, Editor, Reputation Online


Panel:
Pete Goold, MD, Punch Communications.
Kerryn Dinsdale, Senior PR Manager, Barclaycard
Marshall Manson, MD of digital, Edelman, EMEA
Lara Leventhal, MD, Eulogy! Group

Florian Gramshammer, Country Manager, Commission Junction UK

Social search: how performance marketing is being applied to social platforms, and how they are being integrated into traditional search engines. Why an active Facebook and Twitter profile will boost visibility within search results.

Presented by
Will Cooper, deputy/news editor, new media age


Cedric Chambaz, EMEA Marketing Lead for SMBs, Microsoft Advertising
Andy Mihalop, Head of Search, iProspect

The future of digital advertising: until now, connecting brands with their online audience has been a case of macro-marketing. With consumers responding to - and expecting - increasingly personalised and relevant communications, this session will address the future of digital advertising and how brands that apply successful offline strategies to their online marketing will achieve superior customer engagement and maximum ROI.

Presented by:
Robin Goad, Director of Research, Experian Hitwise

Laura Chaibi, Director of Research, Yahoo

new media age’s view of the trends that are shaping the future of digital media and marketing.

Presented by
Justin Pearse, Editor, new media age

Panel includes:

Ilana Fox, new media age columnist, Consultant and Author
Adam Graham, Founding Partner, Saint
Laura Jordan-Bambach, Executive Creative Director, LBI
Ross Sleight, Chief Strategy Officer, Somo
Bruce Daisley, Sales Director - YouTube & Display, Google

Join our panel for an in-depth look into the host of opportunities to embrace performance marketing beyond the desktop computer. As consumer habits change, we will investigate the current trends in purchasing behaviour and how they are being used most successfully by publishers at the cutting-edge.

Hear a detailed case study from an award winning major advertiser that put online and offline in direct competition, plus hints, tips and success stories from across the wider industry.

Discover the size of the increasing shift towards payment on performance from traditional media spend, off-line voucher redemption, telesales tracking online and via print, mobile app developments and views on how mobile and social media will evolve within the industry.

Presented by A4U

Julia Stent, Partnerships Manager, Top10.com

Kevin Edwards, Strategy Director, UK network Affiliate Window and buy.at

Gillian Makepeace, Affiliate Marketing Manager, Debenhams

Greg Le Tocq, Managing Director, Vouchercloud

Online video: what more can online video offer beyond the pre-roll, and how can brands leverage online video to drive direct sales as well as brand engagement?

What is V-commerce, and how can it work for your brand? What are the opportunities for integrating social media more within video, and what are the benefits for brands? What are the best ways of measuring the success of online video campaigns?

Presented by
Jessica Davies, reporter, new media age


Ed Couchman, Commercial Controller, Future and Digital Media Advertising, Channel 4
Peter Cowley, Founder, Spirit Digital Media
Paul Bennun, Digital Director, Somethin' Else

Mobile commerce: what it is, how to make it work for your brand, and how it relates to the rapidly-growing sector of location-based services, including Facebook Deals and Vouchercloud.

Presented by
Ronan Sheilds, Mobile Correspondent, new media age


Jon Mew, Director of Mobile, IAB
David Fieldhouse, Co-founder and Strategy Director, Lucidity Mobile
Jason Taylor, VP Mobile Products, Usablenet
David Smith, Managing Director, IMRG

Marketing channels are integrating as marketers understand more about the impact that one channel has on the performance of another. This session will demonstrate  the models for attribution across marketing channels and how advertisers can analyse the customer’s journey. Also learn about TVs influence on search marketing effectiveness.

Presented by
Jonathan Beeston, Global Marketing Director, Efficient Frontier

media is very often split into three very separate disciplines of paid, earned and owned but as the web becomes increasingly interlinked, the opportunities for integration between them and the need to understand their relationship becomes even more essential for marketers.

Presented by
Charlotte McEleny, Senior Reporter, new media age


Speakers
Craig Hepburn, Global Digital Director, Nokia
Amy Kean, Director of Social Media, Havas Media
Simon Wallis, Sales and Marketing Director, Dominos

Putting data at the heart of your multi-channel marketing strategy: the greatest challenge for marketers today is making sense of the vast array of customer data being collected both online and offline and making it actionable. This session covers how to make sense of your data; evaluating which data to focus on, creating a strategy for ensuring data drives your multi-channel strategy, and measuring success.

Presented by:
Gemma Carver, Lead Digital Consultant, Experian Marketing Services