Marshall Manson
Director of Digital Strategy, Edelman in EMEA,
Marshall is based in London, and previously, was Vice-President of Online Advocacy in Washington, DC.
Marshall advises a host of clients that span industries on digital strategy, online reputation management, crisis management, advocacy, engagement and viral marketing. Some of his current and former clients include Shell, HP, Anglo-American Minerals, Krispy Kreme and English Heritage.
Marshall is also an online influencer in his own right – contributing to a number of blogs, including Edelman’s own London Calling blog. He also maintains a presence in Facebook and is active in Twitter
His wrk has also appeared in traditional media publications including the Washington Post, Washington Times, International Herald-Tribune, Hill newspaper, Albany Times-Union, Ft. Worth Star-Telegram, and the San Francisco Examiner.
Prior to Edelman, Marshall worked for several communications firms, including The Sterling Corporation, where his print and electronic media products were recognized with Communicator and Pollie Awards and featured in Campaigns and Elections magazine.

Will McInnes
Co-founder and MD of NixonMcInnes
A trained marketer with a passion for the web Will believes wholeheartedly in the power of social media to influence a changing world and specifically to help organisations achieve measurable results. Current clients include Channel 4, The World Wildlife Fund, TUI and Barclaycard, as well as many of the largest Government departments via the Central Office of Information.
Will lives and works in Brighton & Hove with his young family. He loves to ride his bicycle as fast as possible through mud - despite not being of particularly aerodynamic stature!
Paul Nevett
Vice President Marketing, Foods, Unilever UK and Ireland
Paul Nevett has spent his career in Marketing in Food and Drink sectors , starting out at Grand Metropolitan Brewing , then moving to Danone and Bestfoods which was acquired by Unilever in 2000 .
For the last 10 years he has worked in Unilever’s UK and Ireland business, working on Foods categories , and most recently the whole of the Foods business including Ice Cream .
Paul is passionate about the heart health agenda to which Flora contributes and his team have delivered a number if initiatives to drive awareness and behaviour change, sponsored by Flora.
Paul is also an advocate of public/private partnerships and is the leader of Unilever’s involvement in the Change4Life program, being driven by the Department of Health.
Paul has two children and likes to sail when he gets the time!
David Rowan
Editor of the UK edition of WIRED magazine,
Wired magazine won 2009 Launch of the Year at the British Society of Magazine Editors Awards. He writes a monthly technology column for GQ magazine, and has written tech and trend-watching columns for The Times. He has edited The Guardian's websites, made TV films for Channel 4 News, and produced long features for The Telegraph Magazine, Sunday Times Magazine and The Observer.
Trained at The Times, he edited The Guardian's op-ed, education, analysis and Saturday features sections. Most recently he edited The Jewish Chronicle. He curated an exhibition of British creative talent for the UK Government’s Cabinet Forum conference in 2009, where he was a speaker, and often chairs and gives keynote speeches at conferences - recent engagements in Britain and abroad having included the Hello Digital Conference, the Luxury Briefing Conference, the Association of Online Publishers Conference, events for the Marketing Society, Standard Life, Barclays Wealth, ShipServ, BazaarVoice's Social Media Summit, Conde Nast Russia's Luxury Day, PR Newswire, TED Global, Eurobest, and the European Cultural and Creative Industries Summit.
He was a judge in the 2010 Brit Insurance Design Awards and the 2010 Conde Nast Traveller design awards. Recent television appearances include BBC Newsnight, BBC Breakfast News and Channel 4 News; radio appearances include Radio 4's The Today Programme and The Media Show.
Tim Sefton
Customer Director, O2
Tim holds a BA (Hons) degree in Business Studies from Glamorgan University. He joined O2 in 2000 as Head of UK Business Marketing, having worked previously for BT and British Airways.
In his role as Customer Director, Tim sits as part of the UK Board of Directors and is responsible for business strategy and development, brand strategy, internal communications, public relations and corporate affairs. Tim’s remit includes responsibility for new business ventures including O2 Money and O2 Media.
Prior to joining the UK Board, Tim was Senior VP Strategy & Development for Telefónica O2 Europe, charged with driving business performance and new business development across Telefonica O2’s footprint of operations in the UK, Germany, Ireland and Czech Republic.
Tim is a golf and surfing enthusiast and enjoys spending time in Cornwall with his young family.
Georgina Wald
Corporate Communications Manager for Domino's Pizza UK & IRL plc.
Since joining in August 2008 she has dealt with numerous robberies, a murder, the terrorist shooting of two drivers in Northern Ireland and the infamous You Tube incident.
Prior to joining Domino's, Wald had spent 13 years working in the pub sector. On completing a degree in Business Studies at Middlesex Polytechnic in 1992, Wald spent two years working in a small PR consultancy before switching sides to become a journalist at The Publican Newspaper in 1995. After stints as Brands and Diary Editor and Editor of three monthly magazines targeted at different sectors of the pub market, she joined the British Institute of Innkeeping in 1999.
During her tenure as Corporate Communications Manager, Georgina was involved in discussions around the new licensing regulations and helping some of the BII's 17,000 members through the foot and mouth crisis, which had a devastating impact on many rural pubs.
In 2002, Wald left to head up the PR team at London brewer and pub operator Fuller Smith & Turner PLC and, as a result of her six and a half years there and her love of Domino's Pizza, believes that heaven is a pint of Fuller's London Pride to wash down a Domino's Tandoori Hot.
Kevin Eyres, Managing Director, LinkedIn Europe
Kevin Eyres is focused on developing, leading and delivering LinkedIn’s strategy and growth initiatives in Europe. Prior to LinkedIn, he was European Managing Director at SideStep, now Kayak Travel. Eyres was previously the General Manager of AltaVista International, prior to the acquisition by Overture, and a Director at Shopping.com.
Eyres started his career as an engineer at Compaq Computers where he spent ten years leading development teams during Compaq’s hyper growth phase. Eyres is also Chairman of Spoonfed Media and a member of YPO. He holds a BS in Mathematics and Computer Science from the University of Texas in San Antonio, has six patents, and is married and lives in London.