Centre Stage Conference Programme 2011

Syl Saller, Global Innovation Director, Diageo plc, is an engaging speaker who talks first-hand about her experience in building and developing a culture that celebrates big ideas. From gaining co-ownership of the agenda amongst the most senior leaders in the business, through to understanding how to build those meaningful relationships that allow ideas to thrive and business to grow.

Presented by:
Syl Saller,Global Innovation Director, Diageo

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A unique opportunity to learn from the success of Santander's Keith Moor. Discover the essential ingredients of Santander's outstanding UK launch and gain insight into strategies for a successful global brand that also reflects local attitudes, behaviours and nuances.

Mark Choueke, Editor of Marketing Week interviews Keith Moor, Director of Brand and Communications, Santander live on stage

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Presented by:
Tom Rainsford, Head of Brand and Proposition, giffgaff

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Matt leads Google in the UK and Ireland and will talk about the opportunities for business to delight and engage consumers in new and powerful ways. He's also likely to talk about kilts, worms, tights and monsters, but not necessarily in that order, as he illustrates the opportunity for the UK to lead the way online.

Presented by:
Matt Brittin, Managing Director UK and Ireland, Google

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Cup Size Choir’s YouTube video has been viewed more than 3 million times and has achieved a TweetReach of nearly 40,000, yet the campaign cost a fraction of equivalent TV advertising and increased sales have already more than recouped investment. Followed up with whats believed to be a Facebook first, the Spring Summer interactive lookbook lets you watch,shop and share all within your essential summer guide, Club La Senza. Take away tips to inspire your own viral phenomenon, bolster your brand and boost your bottom line.

Presented by:
Sarah Hawkins, Marketing & PR Director, La Senza

Presented by
Thomas Brown, Head of Insights, CIM
Kristof Fahy, Group Brand and Marketing Director, William Hill plc
Vince Kerr, Marketing Director, UK & Ireland, Fujitsu
Nick Eades, Chief Marketing Officer, Psion plc

This outstandingly successful PR campaign more than delivered on its brief to take car hire from being ordinary to anything but. holiday autos wanted to be the UK's first interesting and entertaining car hire brand and take their PR to the next level. Could humour and PR drive the success of your next campaign? Hone your strategies for success at this inspiring session.

Presented by:
Hema Nagar, Head of Marketing, holiday autos

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Jonathan gives an insight into the commercial drivers of the No.1 sport in the world, the challenges in marketing a global superbrand and how football has the power not only to transform brands but to transform lives.

Presented by:
Jonathan Rigby, Head of Marketing, Manchester United

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A unique opportunity to hear where the inspiration for the compelling Dance, Welcome Home and Wedding campaigns came from, gain insight into the strategic thinking behind the campaigns and understand why they have worked so well.

Presented by:
Spencer McHugh, Brand Director, Everything Everywhere

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This innovative campaign combining experiential marketing with social media and advertising, demonstrated powerfully Aviva's brand promise that "no-one recognises you like Aviva". This session will consider the drivers behind the success of the campaign, outline what it has achieved for the business and provide a glimpse of future plans for Aviva's marketing.

Presented by:
Luke Mugliston, Global Brand Director, Aviva

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Hear how the ethical brand One was started, how an experienced marketer took a fresh Virgin approach to rebranding and launching the business and some of the challenges you face when you are trying to do One good thing!

Presented by:
Ashley Stockwell, Global Sales, Marketing and Brand Director, Global Ethics Ltd - the company behind the One brand

By honing in on one big insight, Depaul’s iHobo app made maximum use of fledgling technology to connect with hard-to-reach donors. This inspiring case study illustrates perfectly how modern marketers can stay ahead by embracing the latest innovations

Presented by:
Tim Harford, Head of Donor Care, Depaul UK

In early 2011, Canon Europe began a collaboration with The Chartered Institute of Marketing on a new benchmarking study.

Tackling the challenges facing marketing and brand leaders in optimising their investments in creative marketing assets, this initiative explores the following common questions:

• How do I spend less on creating assets and get more value from the ones I do create?
• How can I accelerate campaign management processes to reduce cost, lead times, minimise review cycles?
• How do I identify, capture and distribute best practice marketing?
Thomas Brown, Head of Insights at CIM and Gary Horsfall, a Senior Vice President in Canon Europe, will share the early findings of this work, based on research with leaders across Europe. Attendees will also receive a complimentary white paper detailing the issues discussed.

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Presented by:
Clare Want, Marketing Director, Canon Europe
Thomas Brown, Head of Insights, CIM

After identifying the ‘hot’ areas for students and Asda stores within a 5 mile radius of a major UK university, ASDA & Unilever went on a campaign trail to engage with students and parents to sign up to the Asda Student Shopper Card. The first launch of its kind through a partnership between the retailer and supplier, this new product was communicated through various multi-media channels including online, offline, advertising, outdoor and social media.

Presented by:
Kirsty Ward, Head of Financial Services, Asda
Lucy Houghton, Customer Marketing Manager for Asda, Unilever
Catherine Shuttleworth, CEO and Founder, Savvy