The Retail Zone, supported by POPAI, gave retail marketers and brand managers the chance to experience thousands of new, inspirational and cost-effective solutions, displays and technologies including point of purchase, retail display, digital media and retail design.
The Retail Therapy feature, which was new for 2013, saw industry leaders hosting a round table arena of workshops addressing the retail market’s hot topics – social media application, multi-channel marketing, understanding consumer behaviour and how to effectively integrate mobile into a marketing campaign.
A full conference programme addressed trends and issues facing the industry, with sessions demonstrating practical ideas and solutions to increase sales in-store and create retail theatre through inspiring case studies.
Sponsored by Brass Insight
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