Inspirational retail marketing to increase sales in-store
The Retail Zone, supported by POPAI, gives retail marketers and brand managers the chance to experience thousands of new, inspirational and cost-effective solutions, displays and technologies including point of purchase, retail display, digital media and retail design.
The new Retail Therapy will see industry leaders hosting a round table arena of workshops addressing the retail market’s hot topics – social media application, multi-channel marketing, understanding consumer behaviour and how to effectively integrate mobile into a marketing campaign.
A full conference programme will address trends and issues facing the industry, with sessions demonstrating practical ideas and solutions to increase sales in-store and create retail theatre through inspiring case studies. Retail will help marketers increase dwell time, create product stand out and convert browsers to buyers.
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Click here to download the Retail Development Research presentation >>