Promotional Merchandise Zone
Improve brand awareness through promotional marketing
The Promotional Merchandise Zone, which partnered with the british promotional merchandise association (bpma), demonstrated how to successfully integrate promotional merchandise into the visitors marketing strategy to increase brand recall and sales.
Experts and exhibitors were on-hand to help visitors discover innovative and cost-effective solutions to integrate promotional branding in marketing communications.
Plus, Yo Sushi, Birds Eye, Visit Scotland and Cancer Research shared their successful campaign stories with visitors in the Promotional Merchandise conference.