Harness the power of brand engagement through live events
The Live Zone will provide event & conference professionals, and brand & marketing managers, tangible ideas and solutions, to help deliver their live brand experience more creatively, dynamically and cost effectively.
The Live Conference will take visitors through case studies to inspire your experiential campaigns, plus The Power of Live will return and we will welcome the "New Experience" area, which will showcase the latest innovations and most creative ideas for you to incorporate into your live marketing campaign and help bring your brand to life.
In 2012, visitors learned how to make deeper connections with consumers by taking sight, sound, smell, taste and and leave that all important lasting memory. The Power of Live was an unrivalled opportunity to embrace live marketing and discover how connecting at an emotional level is the key to capturing hearts and building lasting connections. Watch this space for more information on The Power of Live 2013.