The Live Zone provided event & conference professionals, and brand & marketing managers, tangible ideas and solutions, to help deliver their live brand experience more creatively, dynamically and cost effectively.
The Live Conference took visitors through case studies to inspire experiential campaigns, plus The Power of Live returned for 2013 and welcomed the "New Experience" area, which showcased the latest innovations and most creative ideas for visitors to incorporate into their live marketing campaign and help bring their brand to life.
The Power of Live was an unrivalled opportunity to embrace live marketing and discover how connecting at an emotional level is the key to capturing hearts and building lasting connections.
Generate and deploy insight
Know your customers better and use that knowledge to attract, engage and retain customers. More>>
The new dynamics of interaction
Engagement is changing. Dive into the new social, personalised, data-powered interaction. More>>
The power of face-to-face
Live marketing has never been so important. Experience the latest ‘blow-them-away’ techniques. More>>
Turn interest into revenue
It’s retail but not as you know it. Discover the latest online, offline, mobile and hybrid models. More>>
A major feature on branded and promotional products, presented together with the BPMA. More>