The Digital area of the zone offered marketers inspirational ideas and advice to help make sense of the endless opportunities in digital and interactive media. Visitors had the opportunity to learn how to harness the latest ideas and digital tools to produce online campaigns that deliver truly measurable ROI.
The Data area of the zone offered tangible ideas and solutions to ensure data is utilised to its full potential. Visitors left the Show with new ideas on how to engage with customers in a timely, relevant, efficient and profitable manner.
Generate and deploy insight
Know your customers better and use that knowledge to attract, engage and retain customers. More>>
The new dynamics of interaction
Engagement is changing. Dive into the new social, personalised, data-powered interaction. More>>
The power of face-to-face
Live marketing has never been so important. Experience the latest ‘blow-them-away’ techniques. More>>
Turn interest into revenue
It’s retail but not as you know it. Discover the latest online, offline, mobile and hybrid models. More>>
A major feature on branded and promotional products, presented together with the BPMA. More>