Digital & Data Zone
Digital & Data innovations to transform your campaign performance
The Digital area of the zone offered marketers inspirational ideas and advice to help make sense of the endless opportunities in digital and interactive media. Visitors had the opportunity to learn how to harness the latest ideas and digital tools to produce online campaigns that deliver truly measurable ROI.
The Data area of the zone offered tangible ideas and solutions to ensure data is utilised to its full potential. Visitors left the Show with new ideas on how to engage with customers in a timely, relevant, efficient and profitable manner.