Chaired by Ruth Mortimer, Editor, Marketing Week, 8 visionary keynote speakers took to the stage to present thought provoking sessions set to challenge any marketer. The line-up was unrivalled.
It was an amazing opportunity to hear from leading global brands, interact, debate, question and network with truly inspiring marketing minds.
**2013 Conference content will be available from April 2013**
10:00 - 10:45 Approaching brand engagement in an ever proliferating media world
Zoe will provide an insight into the way Coca-Cola has grown its core brands and business – reinventing, adapting and tapping into passion points to drive credible engagement with consumers. Ahead of the London 2012 Olympic and Paralympic Games, discover Coca-Cola’s “Move to the Beat” campaign, which celebrates the fusion of music and sport with the vibrant social side of the Games. The session will also cover how the Company has defined itself as a leading voice on evolved consumer engagement to leverage authentic brand stories that spread through owned, earned and paid media connections to create shared value.
11:00 - 11:45 Ringing the Changes
The automotive industry is great at making cars; especially those premium car brands. The premium brands are great at making adverts. And taking photographs. And organising publicity stunts. And coming up with brilliant ideas that become campaign microsites. And iPad apps. And gathering followers on Facebook. And Twitter. But the key to successs is to leverage these further with an amazing website.
Chris Taylor, who manages European Marketing Communications for Lexus, will examine why. He’ll explain how thinking differently, how throwing out convention and actually listening to consumers should inform a solid strategic approach to engagement and he'll expose the key insights that informed Lexus' new approach to digital. Lexus Europe has a new brand direction and a new website – this talk will show how one became the other.
13:00 - 13:45 From the big idea to brilliant execution: Innovating for sustainable growth
Innovation is supposed to be exciting, strategic and rewarding. But the reality is for many companies, it’s the hardest thing they do. Syl talks about the key ingredients for innovation success and argues that an over reliance on research and process takes the joy out of the creation process and lessens the focus on what’s really required – a bold vision and brilliant execution
15:00 - 15:45 The Nokia story: Executing a brand update for the 21st Century
In this session Steven will discuss the remarkable rebrand that have seen Nokia address its falling market share and target a more youthful and technologically advanced consumer audience. Steven will also discuss Nokia's plans for the future and how it intends to use new product development and revamped marketing to make its mark in the hyper competitive technology and mobile phones industries.
11:00 - 11:45 Lessons from Luxury Brands
In this engaging and applied session Professor Mark Ritson examines the key insights from luxury brands and explores what these brands can teach us all about the topic of brand management. His session includes discussions on disruption, brand heritage and targeting.
12:30 - 13:15 Forza Costa! Saving the world from mediocre coffee
Jim Slater, Managing Director of Costa Enterprises, lifts the lid on Costa's obsession with customer focus, and how it aims to save the world from mediocre coffee.
Previously responsible for successful brands across many sectors, including FMCG, retail, premium spirits, telecoms, hospitality and even Premier League football, Jim is a graduate of Aston and Harvard Business Schools, and a Fellow of the Marketing Society.
14:00 - 14:45 The Secret Marketer Live!
You may have seen The Secret Marketer sharing his latest challenges, triumphs and grievances with Marketing Week readers in his popular weekly column of the same name. His trademark candour that his secret identity allows means that The Secret Marketer can tell it like it is, and consequently provide real insight into the problems and solutions that real marketers are faced with every day.
So, what could be better than being able to put your burning questions to our very own Secret Marketer in the flesh? Although his secret identity can’t be revealed (we could tell you, but then we’d have to kill you), he will be joining us via a live video stream on Centre Stage to respond to your marketing queries and ‘tell it like it is’, as only The Secret Marketer can.
15:15 - 16:00 What the future holds for digital marketing on a global basis
More session information coming soon...