Campaign Overview

Ask the Agency Experts Discover how agency-driven campaigns can positively impact your strategy

New for 2013, this zone will host pre-matched one-to-one meetings between the visitor and a relevant agency, allowing visitors to get free advice and benchmark potential suppliers.

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Refresh & grow your career with the industry experts Career * Advice * Development.

New for 2013, Career provides visitors with free practical guidance and the tools required to pursue career development and secure a promotion.

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Drive customer retention & acquisition through loyalty

Supported by UK Gift Card & Voucher Association (UKGCVA) and Incentives Marketing Association (IMA Europe),marketers can source ideas and tools to create effective customer retention and acquisition campaigns.

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Transform your campaign performance with thought-leading innovations

Savvy marketers can explore the power and intelligence of data and digital media, technologies and the latest market solutions, to create effective, targeted and measurable marketing campaigns.

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Truly understand your customer’s behaviour

An opportunity for the market research and insight community to gather, and discover cutting edge solutions and technologies - Linking research, knowledge and judgement to optimise the impact of the marketing strategy.

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Harness the power of brand engagement through live events

This zone will provide event & conference professionals, as well as brand and marketing managers, tangible ideas and solutions, to help deliver their live brand experience more creatively, dynamically and cost effectively.

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Improve brand awareness through promotional marketing

In partnership with the British Promotional Merchandise Association (bpma), the zone demonstrates how to successfully integrate promotional merchandise into a marketing strategy to increase brand recall and sales.

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Inspirational retail marketing to increase sales

Supported by POPAI, retail marketers and brand managers will be able to experience thousands of new, inspirational and cost effective solutions, displays & technologies to pave the pathway to greater sales and profits.

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